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Discover Joe's Basecamps “True North”

System: Transform Your Trek, Trail and

Mountain Goals into Reality

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WATCH THIS VIDEO FOR A COMPLETE BREAKDOWN

Here’s a sneak peek into how Joe’s Basecamp helps people reach new heights, and get physically and mentally fit enough to have an awesome adventure, and get home safely ... even if you’ve never been to altitude before.

Just Imagine A Coaching Program

That Gave You More…

🏃‍♂️ Stamina

Have BOTH the right kind of strength and effortless endurance to conquer challenging peaks and trails with ease.

🤸‍♂️ Mobility

Feel, solid, stable and mobile… Melt away those annoying aches and niggles, and reduce the chance of injuries.

🌍 Adventure

Know that you have done everything possible to get the most out of your bucket list adventure holiday.

The Bonus

⛰️ Resilience: Learn the Mountain mindset techniques that won’t just help you get the most out of your journey but will help you face any challenge that life can throw your way

Imagine If...

🥾 You had a step-by-step blueprint to enhance your physical and mental endurance for any adventure.

🥾 You could join a community of like-minded adventurers, supported by an expert coach.

🥾 You had access to a program that is adapted to your fitness level and adventure goals.

🥾 You could learn from a coach with over 25 years of experience as a trek leading and strength, endurance and mindset coaching.

🥾 You found a system that balances rigorous training with your professional life, your personal health and your mental well being.

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Anthony Wells (48 years)

After a couple of tough years, I needed a challenge to prove to myself that I still had what it takes. Joe's guidance and training gave me the confidence and physical strength needed to succeed. The thorough assessment Joe conducted was a wake-up call, showing me where my body was at and what I needed to focus on to improve. It was an education on what to stop doing and how to adjust my routine not just for my goals but for better health. Also being part of the Basecamp crew was great. It was refreshing to be around like-minded people who understood and shared my passion for adventure, which none of my usual circle did.

Business Owner / Entrepreneur - Trekking/Mountaineering Nepal Nov 2023

Introducing: Joe's Basecamp Ascent Coaching Program

  • Using our 3 pillar “True North” model Joe’s Basecamp equips you with the systems, support, and community you need to turn your adventure dreams into the achievements you want them to be.

  • Inside, you’ll gain access to our proven Adventure Fitness Framework, which has helped hundreds train for and conquer their highest peaks, trails and adventure goals.

How it Works

This isn't just another coaching program, course or membership. When you join you get enrolled into a tried and tested program with an amazing support network who are willing you to succeed every step of the way.

  • Onboarding call: Work 1:1 with me to highlight where your focus needs to lie right right now to get you towards your goal.

  • 8 Month Road Map: Get a complete plan mapped out with you giving you the exact action steps you need to take to maximize your success on the trails and in the hills..

  • Strong Foundation: Our proven process to create a strong and balanced base from which to work from

  • The Aerobic Engine: Step-by-step instructions to build the type of fitness that will make getting breathless on the hills a thing of the past. You'll get access to the best apps on line, video training, detailed instructions and progressions of the exact techniques used by some of the worlds most famous climbers.

  • Weekly coaching & support: with a weekly education call covering all 9 prescriptions of the 3 pillar system plus your weekly calibration coaching call - you can get all your questions answered.

  • Accountability: We encourage “extreme ownership” and support with “hands on” accountability. Everyone is in your corner, which means you get to show up and commit to your success.

  • Powerful Network: Join a group of adventurers who share your aspirations and challenges. Engage with this community that motivates and supports you every step of the way.

  • Mountain Mindset: How you do 1 thing is how you do everything. Building your Mountain Mindset is a key step in not just your success but what you learn from your journey and the fulfillment you find in your goal.

ZERO Long Term Commitments

This isn't just another online coaching program. Here's how we look at our Ascent Coaching Program:

This is a roadmap to building not just the fitness for your immediate goal but the foundation for you to keep living a fit, fulfilling and adventurous life long into the future ie. working on your healthspan as opposed to lifespan.

⇒ Commit ONLY to your NEXT adventure goals with a program designed to provide significant and life changing results and knowledge in just 8 months.

Who Joe's Basecamp IS For:

  • You have a trip booked or planned and find the task of being ready for it in time daunting.

  • You are a Professional, entrepreneur , business owner and escapee from the corporate world. You know that goals take hard work and commitment, and you are willing to work to make that happen…. but you are busy and have responsibilities ie. you want to make sure that your commitment is in the RIGHT place.

  • You know that you need to be training but you want to make sure you are doing the right kind of training.

  • You are trekking or climbing, possibly at altitude for the first time.

  • You have adventure based goals and want to make sure they are fit enough and prepared enough for their challenge…. you are looking for a fun challenging experience NOT a grind and an unpleasant slog.

  • You understand that life is a team sport and value a supportive environment, of people who understand where you have come from and what aspirations are.

  • You are fed up of trying to engage with Personal Trainers who don’t understand or really get what you want to do and why you want to do it and try and fit you into what they know, not what you need.

  • You want a program that is age appropriate and will bomb proof you from the aches, pains, niggles and lack of mobility from a lifetime rising a desk or behind a screen.

  • You are adventurous and curious and willing to try new things.

  • You are committed to the adventure of a lifetime… and to come home with fulfilling memories.

  • You are a motivated action takers who don’t make excuses.

This program is NOT for:

  • ou’re looking for a quick fix or an easy path. Joe's Basecamp is about commitment and long-term improvements, not overnight miracles.

  • You prefer to remain in your comfort zone. This program is for those who are ready to push their limits, not for those who shy away from challenge and growth.

  • You’re looking for a quick fix or an easy path. Joe's Basecamp is about commitment and long-term improvements, not overnight miracles.

  • You just want to “conquer” a goal but have no care for the environment you are going into, or the people, and culture you find there.

  • You don’t want honest feedback (When feedback is given a shovel should always be a shovel)

  • You already know it all.

  • You don’t want to challenge yourself and find fulfilling goals… a future of vanilla holidays, unfulfilled dreams and physical decline is appealing to you.

  • You don’t see the benefit of doing hard things and would like life to be as easy as possible and spend as little energy as you can.

  • You believe that adventure and physical activity are only for the young or for certain types of people. Our community is inclusive, aiming to break barriers, not uphold them.

  • You who want someone else to “motivate” you to do the what is necessary, rather than seeing the benefits of developing the muscle of self discipline.

  • You make excuses rather than progress. Joe's Basecamp is for action-takers who own their journey and results.

What you'll learn and get

How To Build A Foundation

Using corrective exercise techniques developed for some of the world's top performers and adapted to mountain fitness, we increase your mobility and strength, laying a foundation of stability and ease of movement from which to work from.

Mountain Mindset

The Mountain Mindset program are weekly exercises designed to build your resilience, make you a better expedition team member and facilitate learning and growth that will filter back from the mountains and trails into your everyday relationships and life.

Build an engine

Exactly what you need to build the right type of endurance to tackle hills all day everyday.

Gear and clothing Advice

We will work with you and your gear list to make sure you are getting exactly what you need, rather than wasting money on what you don’t.

End Range Strength

Protect yourself from injury whilst building the kind of strength that will see you tackling the steepest slopes and most arduous terrain.

Nutrition

The optimal ways to eat for your training, your lifestyle and your adventure.

Bombproof Joints

The exact exercises to project your hips, knees and back from bone jarring descents and carrying a pack protocols developed from world leading experts in how to increase your healthspan.

Longevity Techniques

Don’t just train for now, train using in training for mountain and altitude activities know… How and when to manipulate the intensity of your training to boost your performance up high.

Energy System Training

The little known secret that only experts.

Recovery Protocols

Best practices for recovery and injury prevention.

🥾 "Apart from the expertise and the community best part of working with Joe was the reassurance and constant support. Whenever I had a freakout, he was there to remind me, 'You're going to be okay.' That made all the difference. I immediately felt I was in good hands. He understood what I was facing, and the support went beyond physical training; it was about the whole experience."

Kylie Sutton (52 Years) Interior Designer, Sydney Australia - Trekking Everest Basecamp March 2024

What to Expect After Joining Joe’s Basecamp:

  • Achieve peak physical and mental fitness.

  • Gain confidence to tackle your trek and much more with expert preparation.

  • Feel stronger, have improved balance, more stamina and endurance.

  • Have less aches, pains and niggles.

  • Become part of an awesome community of adventurous go-getters.

  • Enjoy the freedom to explore the world’s most challenging landscapes.

  • Feel great about the direction you are heading and what you are achieving.

What Basecampers Are Saying:

Peter Cook (63 years)

⛷️ "I feel now the best I have felt physically since I left the Royal Marines. I’m not just training; I’m preparing for a life where in the future I can be an active grandfather, a supportive husband, and continue my adventures. Joe’s coaching has been invaluable in this journey."

Marine Security Consultant / Lecturer - Mountain Biking , Ski Touring, Pack Rafting March 2022

Jon Thomas (53 years)

🚴🏻‍♂️ “I'm really enjoying it because, I feel that I'm getting stronger. In the Aftermath of doing the Ironman I had really tight adductors, really sore hips, but they're all loosening up. So, whatever I've been doing has really helped. I couldn't cross my legs without it. without it causing a bit of pain. So now it's just all loosening up and strengthening in each side is it feels good.”

Freelance Audio Engineer, UK - Outdoor Activities Nov 2023

David Gordon (57 Years)

🧗🏻 “Joe's remote training program exceeded my expectations. His consistent support and expert advice kept me motivated and on track, proving distance is no barrier to effective coaching. Finding a trainer like Joe, who combines personal attention with deep expertise in mountaineering, has been invaluable. I think I've got the strongest and fittest I've got since my back surgery three years ago."

Real Estate Agent, Byron Bay Australia - Mountaineering June 2023

Emily Rowlands (34 years)

🥾 "Before joining Joe’s training, I hadn’t focused on specific fitness for mountain sports. My initial experiences really showed me the need to work on my fitness to move to the next level. Joe’s focus on endurance and mobility was new to me. I realized there’s a lot I needed to do to get fit for the mountains, something I hadn't thought about before when I was just attending generic fitness classes. The improvement in my endurance since starting the program with Joe has been amazing. I also appreciate the comprehensive approach that includes nutrition, which significantly impacts overall fitness and performance."

Therapy Farm Manager - Winter Hiking, Mountaineering June 2022

Anthony Wells (48 years)

🥾 "After a couple of tough years, I needed a challenge to prove to myself that I still had what it takes. Joe's guidance and training gave me the confidence and physical strength needed to succeed. The thorough assessment Joe conducted was a wake-up call, showing me where my body was at and what I needed to focus on to improve. It was an education on what to stop doing and how to adjust my routine not just for my goals but for better health. Also being part of the Basecamp crew was great. It was refreshing to be around like-minded people who understood and shared my passion for adventure, which none of my usual circle did."

Business Owner / Entrepreneur - Mountaineering Nov 2023

Cecelia Tarrant (63 years)

🥾 “The program’s flexibility was crucial for me. It allowed me to fit my training around my busy schedule effectively, which helped me stay consistent with my workouts. The online community aspect of Joe’s Basecamp made me feel supported and part of a group, even though I was training on my own in Auckland. It was motivating to see others pursuing their adventurous goals.”

Business Woman / Chancellor Auckland University - Trekking June 2023